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Sun, Mar 8, 2026
Sun, Mar 8, 2026
Currently recharging
10:12:53

Amr

Rashed

Currently shaping experiences at IKEA as Design Lead

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Book a call

Let's connect

Let's connect

Bio

I'm Amr a maker and problem solver. Design is how I build, think, and make sense of the world. Amsterdam since 2017. It became home fast. Life outside work is my partner, padel, cooking, guitar, and music. What drives me is people and making things. If it involves collaboration and craft, I'm all in.

Bio

I'm Amr a maker and problem solver. Design is how I build, think, and make sense of the world. Amsterdam since 2017. It became home fast. Life outside work is my partner, padel, cooking, guitar, and music. What drives me is people and making things. If it involves collaboration and craft, I'm all in.

15+ years in design & leadership

I've worked with big corporates and well-established startups across the Middle East and Europe. B2C, B2B, and everything in between.

Download Resume

Download
IKEA

Global Experience Team Lead

Amsterdam, Netherlands

2021 - Today

Backbase

Design Manager

Amsterdam, Netherlands

2017 - 2021

Eventtus (Acquired by Bevy.com)

Sr Product Designer

Cairo, Egypt

2016 - 2017

FP7 McCann Worldwide

UX Designer / Creative Technologist

Cairo, Egypt

2014 - 2016

A15

UX Designer

Cairo, Egypt

2011 - 2014

Selected Work

From design systems to product strategy, I’ve partnered with teams to turn ambiguity into clarity and ideas into outcomes.

Working on it

How I work

Six simple principles that guide my process, from shaping strategy to crafting interfaces people love.

01

Strategy comes first

Great design happens at the strategy table, not just at the finish line. I believe in shaping direction, not only delivering it.

02

Clarity over noise

Design’s job is to remove friction. Simple, shared understanding helps teams move faster and with confidence.

03

Interfaces are intent

UI isn’t decoration. Every layout, rhythm, and detail signals care and purpose, making products feel alive.

04

Stay endlessly curious

I learn out loud, through teams, tension, and experimentation. Curiosity drives better questions, better ideas, better outcomes.

05

Move with care

Speed matters, but thoughtfulness matters more. I aim for progress without losing space for reflection and quality.

06

Make it feel human

Simplicity isn’t about less; it’s about meaning. I reduce friction until what’s complex becomes natural and effortless.

How I work

Six simple principles that guide my process, from shaping strategy to crafting interfaces people love.

01

Strategy comes first

Great design happens at the strategy table, not just at the finish line. I believe in shaping direction, not only delivering it.

02

Clarity over noise

Design’s job is to remove friction. Simple, shared understanding helps teams move faster and with confidence.

03

Interfaces are intent

UI isn’t decoration. Every layout, rhythm, and detail signals care and purpose, making products feel alive.

04

Stay endlessly curious

I learn out loud, through teams, tension, and experimentation. Curiosity drives better questions, better ideas, better outcomes.

05

Move with care

Speed matters, but thoughtfulness matters more. I aim for progress without losing space for reflection and quality.

06

Make it feel human

Simplicity isn’t about less; it’s about meaning. I reduce friction until what’s complex becomes natural and effortless.

How I work

Six simple principles that guide my process, from shaping strategy to crafting interfaces people love.

01

Strategy comes first

Great design happens at the strategy table, not just at the finish line. I believe in shaping direction, not only delivering it.

02

Clarity over noise

Design’s job is to remove friction. Simple, shared understanding helps teams move faster and with confidence.

03

Interfaces are intent

UI isn’t decoration. Every layout, rhythm, and detail signals care and purpose, making products feel alive.

04

Stay endlessly curious

I learn out loud, through teams, tension, and experimentation. Curiosity drives better questions, better ideas, better outcomes.

05

Move with care

Speed matters, but thoughtfulness matters more. I aim for progress without losing space for reflection and quality.

06

Make it feel human

Simplicity isn’t about less; it’s about meaning. I reduce friction until what’s complex becomes natural and effortless.

Let’s grab a virtual coffee

I love meeting new people and hearing their stories. Feel free to book a time, no agenda needed, just real conversation.

Book a call

Book a call

Things people often ask me

I get a lot of questions about my work, mentorship, and collaborations. Here are some of the most common ones. If yours isn't listed, just reach out. Always happy to chat.

Are you leading a team in your current role?

Are you open to hiring or new roles?

Can you recommend people for roles or refer me?

Do you offer mentorship?

Do you offer courses or structured training?

Do you give talks or run workshops?

Do you take on freelance or consulting work?

How can someone get in touch with you?

Do you have more questions?

Do you have more questions?

Email me

Email me

Playlists I craft & listen to

Music plays a big part in how I reset, reflect, and reconnect. I design the covers as part of the experience. Hope you enjoy the sounds as much as I enjoy curating them.

You made it to the end, respect!

Say hi, or scroll back up for round two.

Contact

Let’s collaborate, chat life, or just nerd out about design.

Hit my inbox

Designed & built in Framer by Amr Rashed. All rights reserved 2026

You made it to the end, respect!

Say hi, or scroll back up for round two.

Contact

Let’s collaborate, chat life, or just nerd out about design.

Hit my inbox

Designed & built in Framer by Amr Rashed. All rights reserved 2026

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